Looking to increase Medicare business, Affinity asked for a new year-round direct mail program to generate eligible leads outside the Medicare Annual Enrollment Period.

 

Our approach included a multi-touch direct mail nurture program that guides new prospects through a introduction to Medicare as they approach eligibility at age 65. With an eye on being efficient with the budget, we implemented multi-faceted targeting to identify the highest-potential prospects. 

 

In all, we developed and deployed direct mail, data capture sites, information guides and landing pages. 

 

Setting up the entire program in less than 2 months, the new year-round program drove a 200% increase in enroll yield compared to the AEP campaign.

 

TEAM:

Creative Director: Paul Ford

Copywriter: Paul Ford

Art Director: Ryan Kuhn

Jr. AD: Julie Lynch