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Optum & AARP Digital Banner Campaign

Digital banner campaign partnering with AARP, the goal was to increase click-through-rates and conversion while keeping costs low.

 

The result, more than doubled the click-through-rate when compared to previous campaigns, and a cost-per-click 6 times less.

 

TEAM:

Creative Director: Paul Ford

Copywriter: Paul Ford

Art Director: Ryan Kuhn

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